Geethica is the founder of AME and leads a creative team at her studio in Bangalore. An alumnus of NIFT Chennai, she places art at the center of her world, with a particular passion for projects involving material exploration and handcrafted work.

Over the years, Geethica has had the opportunity to collaborate with international clients and brands during her tenures at Himatsingka Seide Ltd., Mulberry Silks Ltd., and Vimor Museum of Living Textiles.